Dr. André Markus Successful Dissertation
24 Oct 2025
Dr. André Markus has successfully defended his dissertation entitled “Loyal Game Changers: The Impact of AI-Driven Companions on Emotional, Cognitive, and Social Game Experiences and Practical Design Strategies.”
In his dissertation, André investigated how AI-driven companion design in video games influences players’ game experience, explored the emotional, cognitive, and social mechanisms that mediate these effects, and derived practical implications for future companion technologies.