Human-Computer Interaction

Prof. Dr. Marc Erich Latoschik

Head of Chair

Marc is heading the chair for Human-Computer Interaction (HCI) of the University of Würzburg. The chair spans a broad area of HCI topics and research groups, from immersive and interactive systems, games engineering, or media informatics, to digital media processing.

Marc works on these questions throughout his career to create technology that is helpful and enjoyable for people. He studied mathematics and computer science at the University of Paderborn, the New York Institute of Technology and the Bielefeld University. Marc has an extensive background in the computer industry where he worked on various, back then entirely novel IT topics, e.g., interfaces for optical storage media and multimedia applications for a variety of large corporations and key players in the IT business. In 1996 he finally decided to devote all his time on his research questions and joined academia. He headed the AI & VR Lab at Bielefeld University until 2007, became a professor for media informatics at the University of Applied Sciences (HTW) in Berlin, and founded the Intelligent Graphics Group at Bayreuth University in 2009 before he finally took over the HCI chair at Würzburg University in 2011.

Marc’s work has a strong interdisciplinary background. He combines methods and approaches from artificial intelligence, real-time interactive systems, 3D graphics, cognitive sciences, and psychology on top of a strong engineering foundation in computer science. Since his seminal work on multimodal–gesture and speech–interaction in Virtual Reality from the late 90th, he is interested in highly interactive and immersive interfaces of Virtual, Augmented, and Mixed Reality (VR, AR, MR). Current research topics focus on embodiment, i.e., of avatars and agents, body ownership and the Proteus effect, time perception, social VR, multimodal input/output, gamification, technical characteristics of, and engineering solutions for VR/AR, and application areas for therapy (e.g., of neurological deficits or obesity disorders), training, learning, and entertainment.

Marc is an active member of the scientific community. He is a co-founder and was the elected spokesman for the GI special interest group on VR/AR, member of the ACM, IEEE, and GI, and serves in numerous program and organizing committees for prestigious conferences, journals, as well as in reviewing panels for various scientific selection processes. He has published more than 160 research articles (see below) in high-ranked journals (e.g., TVCG, Frontiers) and conferences (e.g., IEEE VR, VRST, ISMAR, CHI, ICMI, SUI). Several of his works won prestigious awards and are repeatedly founded by research agencies, e.g., within the Federal State of Bavaria, the German Ministry of Science and Education (BMBF), the German organization for science and research (DFG), or the European Commission.

In his ever-decreasing spare time, Marc loves all kinds of sports and enjoys reading, e.g., books by Stephenson, Stross, Boyle, Murakami, Voltaire, Melville and many more. He likes to explore new tech, and very much enjoys a good conversation on exciting and enlightening topics during a wine or cold beer. Oh, one more thing: dogs and rock’n’roll!

Contact Details

Prof. Dr. Marc Erich Latoschik
Human-Computer Interaction
Universität Würzburg
Am Hubland
D-97074 Würzburg

Phone: +49 (0) 931 31 85871
Room: 1.021 (Building Computer Science / Physics, Hubland South)
Consultation-Hour: by appointment

PGP Key Fingerprint: 08 4E 7A 2B 8E 9C FE 5E 78 A5 EA 01 67 6C 36 23


Legal Information